✦ Trusted by top insurance agents — start free today

Honest Comparison

PollyvsStrong Proposals

Two of the most popular insurance proposal tools on the market. Both are designed for independent agents, both have similar pricing. Here's how they differ — so you can pick the right one.

🏆

Polly wins on AI, lead capture & conversion features

AI-powered proposals · Auto lead capture · Buy Now CTAs · Proposal analytics

Quick Verdict

Polly

🏆 WINNER

AI-PoweredLead CaptureBuy Now CTAsProposal AnalyticsBetter Annual PriceLifetime Plan

Strong Proposals

RUNNER UP

No AI FeaturesNo Lead CaptureNo Buy Now CTAsNo Proposal AnalyticsHigher Annual Price

Feature Comparison

Everything side by side

Both tools are purpose-built for insurance proposals. Here's exactly where they differ.

Feature	Polly	Strong Proposals
Pricing
Monthly price	$39/mo Month-to-month, cancel anytime	$39/mo Month-to-month, cancel anytime
Annual plan	$375/yr ★ Better deal $31.25/mo — save 20%	$299/yr $24.92/mo — but limited time offer
Lifetime plan	$997 one-time Pay once, use forever. All future updates included.	$997 one-time Limited lifetime deals available
Users included	All plans include up to 10 users. Custom plans on request.	Up to 10 users on all plans. Custom for larger teams.
Free trial	✓ 14-day free trial	✓ 14-day free trial
Unlimited proposals	✓	✓
Proposal Features
Branded proposals (logo, colors)	✓	✓
Side-by-side carrier comparisons	✓ Compare up to 4 quotes side-by-side	✓ Current vs proposed carrier comparison
Personal agent video embed	✓ Add personalized videos to proposals	✓ Video appears front and center in proposal
Client reviews / social proof	✓ Display reviews directly in proposals	✓ Client testimonials (text and video)
Ready-made templates	✓ 20+ templates for every line of business	✓ Pre-made designs and color options
Personal & commercial lines	✓	✓
PDF attachment	✓ Drag and drop PDF extraction	✓ Upload and attach quote PDFs
Send via email	✓	✓
Agency bio / about section	✓	✓
Where Polly Pulls Ahead
AI-powered customization	✓ AI writes and tailors proposal copy automatically	✗ No AI features — all content entered manually
Buy Now / Call-to-action buttons	✓ Let clients accept on the spot	✗ Not listed as a feature
Automatic lead capture	✓ Leads auto-captured with full details	✗ Not listed as a feature
Proposal analytics / tracking	✓ See who opened, viewed, and engaged	✗ Not listed as a feature

This comparison is based on publicly available information as of 2025. Strong Proposals is a solid, well-regarded product with many happy users — this comparison is intended to help agents make an informed decision, not to disparage a fellow industry tool.

Pricing Breakdown

Similar pricing — very different capabilities

Polly and Strong Proposals start at the same monthly price. But Polly includes AI, lead capture, Buy Now CTAs, and proposal analytics that Strong Proposals simply doesn't have.

Monthly
$39/mo
Unlimited proposals. All features including AI. Cancel anytime.
✓ Up to 10 users  ·  ✓ All features  ·  ✓ 14-day free trial

Annual
Most Popular
$375/yr
Save 20% vs monthly. Consistent pricing year after year.
✓ Up to 10 users  ·  ✓ All features  ·  ✓ 14-day free trial

Lifetime
Best Value
$997 one-time
Pay once, use forever. All future updates included. Never pay again.
✓ Up to 10 users  ·  ✓ All features  ·  ✓ 14-day free trial

Same price. More features.

AI, lead capture, Buy Now CTAs and analytics — all included at $39/mo.

Monthly

$39/mo

Month-to-month. Unlimited proposals.

✓ Up to 10 users · ✓ Unlimited proposals

Annual

Limited Time

$299/yr

Limited time promotional pricing — may not remain available.

✓ Up to 10 users · ✓ Unlimited proposals

Lifetime

$997 one-time

Limited lifetime deals available.

✓ Up to 10 users · ✓ Unlimited proposals

Same price — fewer features

Strong Proposals is a capable tool, but at the same price point it doesn't include AI, lead capture, Buy Now buttons, or proposal analytics.

Why Polly Wins

The features that make the difference

Strong Proposals is a good tool. Polly is a better one. Here's exactly why.

AI-Powered Customization

Polly uses AI to write and tailor proposal copy for each prospect automatically — saving hours every week. Strong Proposals requires you to manually enter all content. At the same price, Polly does significantly more of the heavy lifting for you.

✓ Exclusive to Polly at this price point

Buy Now Call-to-Action Buttons

Polly lets you embed a “Buy Now” or custom CTA button directly in your proposal — prospects can accept on the spot without calling you first. Strong Proposals has no equivalent conversion feature. This alone can meaningfully increase your close rate.

✓ Close deals while you sleep

Automatic Lead Capture

When a prospect views your Polly proposal, they're auto-captured as a lead with full contact and coverage details — name, DOB, phone, email, and more. Strong Proposals sends the proposal but doesn't capture or track prospect engagement data.

✓ Every proposal view becomes a warm lead

Proposal Analytics & Tracking

Polly shows you exactly who opened your proposal, when they viewed it, and how long they spent on it — giving you the intel to follow up at exactly the right moment. Strong Proposals has no proposal tracking or analytics features.

✓ Know when to follow up and win the deal

Built for the Complete Sales Process

Strong Proposals is a great tool for creating and sending beautiful proposals. Polly goes further — it captures leads, tracks engagement, enables instant acceptance, and uses AI to speed up creation. It's the complete proposal-to-close system, not just a document tool.

✓ From proposal to close in one platform

Same Price — More Value

At $39/mo both tools cost the same. But Polly includes AI, lead capture, Buy Now CTAs, and analytics that Strong Proposals doesn't offer. You're not choosing between cheap and expensive — you're choosing between fewer features and more at the exact same price.

✓ More for your money, every month

What Agents Say

Real results from real agents

★★★★★

“Polly completely transformed how I present insurance to clients. My proposals look more professional than anything the big carriers send out. Prospects actually read them, engage with them, and sign faster. It's the best tool I've added to my agency.”

Dave Lage

Agency Owner · Lifetime Insurance Services

Ready to Try the Better Option?

Start your free 14-day trial of Polly today. Same price as Strong Proposals — with AI, lead capture, and more built right in.

Start My Free Trial Already have an account?

✓ Free 14-day trial

✓ Cancel anytime

✓ First proposal in 5 minutes